Title: An empirical investigation on competitiveness in electronic commerce performance

Authors: You-Shyang Chen; Jieh-Ren Chang; Huan-Ming Chuang; Cheng-Ming Chang; Chien-Ku Lin; Chyuan-Yuh Lin

Addresses: Department of Information Management, Hwa Hsia University of Technology, 111, Gong Jhuan Rd., Chung Ho District, New Taipei City 235, Taiwan ' Department of Electronic Engineering, National Ilan University, No. 1, Sec. 1, Shennong Rd., Yilan City, Yilan County 260, Taiwan ' Department of Information Management, National Yunlin University of Science and Technology, 123, University Road, Section 3, Douliou, Yunlin 64002, Taiwan ' Department of Information Management, Hwa Hsia University of Technology, 111, Gong Jhuan Rd., Chung Ho District, New Taipei City 235, Taiwan ' Department of Information Management, National Yunlin University of Science and Technology, 123, University Road, Section 3, Douliou, Yunlin 64002, Taiwan ' Department of Information Management, National Yunlin University of Science and Technology, 123, University Road, Section 3, Douliou, Yunlin 64002, Taiwan

Abstract: Internet technology development promotes the use of the internet population surge. When consumers are familiar with online shopping services, service quality requirements will increase. Operating electronic stores (e-store) needs an understanding of the groups of network shopping behaviour, and the continuation of optimising service quality. In this study, the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) is used for the three cases of data collection and analysis to understand the e-stores in order to improve performance and management. Finally, the results of the VIKOR method suggest no similarity among the various dimensions and criteria of these three e-stores, each has its advantages and disadvantages. Therefore, the managers can determine their customers' needs and identify any gaps through this formula. Furthermore, the above findings can help them to develop suitable solutions and achieve ideal levels of aspiration. As such, this research provides a further understanding of the management approach for e-store business.

Keywords: internet; service quality; performance analysis; online shopping.

DOI: 10.1504/IJASS.2017.089973

International Journal of Applied Systemic Studies, 2017 Vol.7 No.4, pp.267 - 281

Received: 26 Aug 2016
Accepted: 03 Aug 2017

Published online: 26 Feb 2018 *

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