Title: Consumers' adoption of wearable technologies: literature review, synthesis, and future research agenda

Authors: Mahdokht Kalantari

Addresses: Department of Industrial and Systems Engineering, Wayne State University, 4815 Fourth St. Detroit, MI, 48202, USA

Abstract: Wearables devices have emerged as rapidly developing technologies that have the potential to change people's lifestyles and improve their wellbeing, decisions, and behaviours as well as enhance core business processes. However, the adoption of these devices has been relatively slow when compared to mainstream technologies such as smartphones. Hence, manufacturers and designers show a growing interest to understand the influential factors in adopting these technologies. This will help them improve the features and desirability of these devices in order to wow the consumers and win them over. Researchers in various disciplines have studied consumers' adoption of wearable technologies, such as smart glasses and smartwatches using different theories and methodologies. The goal of this paper is to review and synthesise the literature of consumers' adoption of wearable technologies, review the applied technology diffusion and adoption theories, identify the influential factors in the adoption decision, and suggest directions for future research.

Keywords: wearable technology; wearable devices; wearables; smart glasses; smartwatch; smart clothing; fashnology; adoption; literature review; future research.

DOI: 10.1504/IJTMKT.2017.089665

International Journal of Technology Marketing, 2017 Vol.12 No.3, pp.274 - 307

Received: 31 May 2017
Accepted: 29 Jul 2017

Published online: 23 Jan 2018 *

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