Title: Exploring perceptions and use of mobile services: user differences in an advancing market

Authors: Ioanna D. Constantiou, Jan Damsgaard, Lars Knutsen

Addresses: Department of Informatics, Copenhagen Business School, Howitzvej 60, DK-2000, Frederiksberg, Denmark. ' Department of Informatics, Copenhagen Business School, Howitzvej 60, DK-2000, Frederiksberg, Denmark. ' Department of Informatics, Copenhagen Business School, Howitzvej 60, DK-2000, Frederiksberg, Denmark

Abstract: This paper reports results on the evolution of m-services| market in a Western European context. We investigate Danish users| perceptions on a set of attributes similar to those utilised in an empirical research conducted during 2001, in what we expect to constitute a more mature market for m-services. Our objective is twofold: to confirm or reject the impact of the set attributes on consumer behaviour, and to highlight differences, which are bound to market evolution, between |basic| and |advanced| users. The results provide indications of an evolutionary path of strategic importance for firms with a competitive stake in advanced m-service|s use.

Keywords: m-services; user categorisation; mobile users; consumer behaviour; mobile devices; mobile communications.

DOI: 10.1504/IJMC.2006.008940

International Journal of Mobile Communications, 2006 Vol.4 No.3, pp.231 - 247

Published online: 06 Feb 2006 *

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