Authors: Matjaž Mulej; Iztok Slatinek; Branka Čagran
Addresses: Faculty of Economics and Business, University of Maribor, Razlagova 14, SI-2000 Maribor, Slovenia, EU ' Rector's Office, University of Maribor, Slomškov trg 15, SI-2000 Maribor, Slovenia, EU ' Faculty of Education, University of Maribor, Koroška 160, SI-2000 Maribor, Slovenia, EU
Abstract: In 2011, University of Maribor decided to become a 'sustainable and socially responsible university'. We summarise here its related efforts and the basic reasons for them. Then we consider the implementation of the S&SRUM as a non-technological innovation process, because S&SRUM is supposed to become a beneficial new practice; this cannot be attained by writing and passing good documents alone.
Keywords: innovation process; non-technological innovation; Slovenia; sustainability; social responsibility; University of Maribor; European Union.
World Review of Entrepreneurship, Management and Sustainable Development, 2018 Vol.14 No.1/2, pp.80 - 96
Available online: 14 Nov 2017 *Full-text access for editors Access for subscribers Purchase this article Comment on this article