Authors: Victoria S. Beliaeva
Addresses: Department of Management, Graduate School of Economics and Management, Ural Federal University, 19 Mira Street, Ekaterinburg, Russia
Abstract: A new socially responsible role of the university involves becoming an experimental platform for the adaptation of people with different cultural values and the development of multilateral cross-cultural interaction; that is to ensure inter-ethnic harmony and trust for education services at the global level. The existent literature relates to students perception of university social responsibility, but mostly opts out the power of university to adapt different cultures for a better balancing society. The presented research is to look at the factors affecting internationalisation paths as a strategic direction for the contemporary and innovative responsible university. The methodology is based on in-depth interviews with chosen academic experts. The students' perception was studied using a sample of 1,300 international students of Ural Federal University, Russia. The study outlines positive correlation between fast adaptation of international students and inclusive participation in social life of a university, at the same time a university involvement into the active global environment stimulates better international communities' engagement. The research is limited by a choice of university, although the sample data is quite representative.
Keywords: social responsibility of university; cross-cultural management; adaptation; tolerance; new role of the university.
World Review of Entrepreneurship, Management and Sustainable Development, 2018 Vol.14 No.1/2, pp.123 - 141
Available online: 14 Nov 2017 *Full-text access for editors Access for subscribers Purchase this article Comment on this article