Authors: Alexandros Antonaras; Melpo Iacovidou; Paraskevi Dekoulou
Addresses: Department of Management and MIS, School of Business, University of Nicosia, 46, Makedonitissas Avenue, P.O. Box 24005, 1700 Nicosia, Cyprus ' Office of Quality Audits and Student Support, University of Nicosia, 46, Makedonitissas Avenue, P.O. Box 24005, 1700 Nicosia, Cyprus ' Business Development Centre, University of Nicosia, 8, Markou Drakou str., P.O. Box 24005, 1700 Nicosia, Cyprus
Abstract: Contemporary organisations are paying a growing attention to the social impact of their business activities in pursuit of favourable economic outcomes and sustainable competitiveness. Universities increasingly enact corporate social responsibility strategies with the aim of strengthening both their customer and employee satisfaction. However, since organisations have limited resources to invest in CSR activities, they need to prioritise their CSR objectives and this can be accomplished by taking the expectations of their stakeholders into consideration. Based on a stakeholder approach, a survey was conducted with the aim of assessing main stakeholders' expectations and perceptions concerning CSR practices implemented by universities. Moreover, in order to address the absence of practical tools and models for corporate responsibility management, the present study led to the development of a conceptual framework for crafting and implementing a CSR strategy at university level.
Keywords: corporate social responsibility; CSR; stakeholder approach; universities; CSR framework; sustainable competitiveness.
World Review of Entrepreneurship, Management and Sustainable Development, 2018 Vol.14 No.1/2, pp.43 - 61
Available online: 14 Nov 2017 *Full-text access for editors Access for subscribers Purchase this article Comment on this article