Authors: Ching-Wen Hsu; Ching-Chiang Yeh
Addresses: Department of Business Administration, National Taipei University of Business, No. 321, Section 1, Ji-Nan Road, Zhongzheng District, Taipei 10051, Taiwan ' Department of Business Administration, National Taipei University of Business, No. 321, Section 1, Ji-Nan Road, Zhongzheng District, Taipei 10051, Taiwan
Abstract: Prior studies on technology acceptance models (TAM) have been widely used to examine mobile commerce (M-commerce). These studies usually have applied the structural equation modelling; however, the method has intrinsic limitations in terms of effectiveness and validity. The purpose of this study is to find the critical success factors influencing consumer adoption decision on M-commerce by integrating TAM and decision-making trial and evaluation laboratory. In order to verify the proposed approach, the Taiwanese are used as illustrative examples. This study finds four critical success factors that influence M-commerce adoption: perceived ease of use, perceived usefulness, value-added and service functionality. In addition, these factors were identified as the cause and effect factors. The results of this study are presented to M-commerce service providers' in facilitating the development of wireless services.
Keywords: decision-making trial and evaluation laboratory; DEMATEL; MCDM; M-commerce; mobile adoption; mobile commerce; multiple criteria decision-making; TAM; technology acceptance model.
International Journal of Mobile Communications, 2018 Vol.16 No.1, pp.50 - 62
Accepted: 03 Sep 2016
Published online: 03 Oct 2017 *