Title: Development of a model to analyse the factors affecting RFID technology acceptance in small and medium-sized enterprises

Authors: Javad Khazaei Pool; Sobhan Asian; S. Mohammad Arabzad; Hadi Balouei Jamkhaneh; Jafar Kia Lashaki

Addresses: Department of Management, University of Isfahan, Isfahan, Iran ' School of Business IT and Logistics, College of Business, RMIT University, Melbourne, Australia ' Department of Industrial Engineering, Najafabad Branch, Islamic Azad University, Isfahan, Iran ' Department of Management, University of Mazandaran, Babolsar, Iran ' Department of Management, University of Guilan, University Campus 2, Rasht, Iran

Abstract: The purpose of the present study is to analyse the factors affecting radio frequency identification (RFID) technology in small and medium-sized enterprises (SMEs) of Mazandaran Province in Iran. To this end, the effect of the variables of perceived ease of use, perceived usefulness, security, credibility, risk, relative advantage, organisational readiness, as well as cost and attitudes toward use, on the intention of the use of this technology is examined. This study is a descriptive-survey. The participants of the study are managers and production experts of SMEs of Mazandaran Province who are experienced in using the RFID technology or are likely to deal with this technology in the future. Finally, 243 experts were chosen randomly to respond to the questionnaire. In this study, structural equation modelling (SEM) is used for analysing data and testing the hypotheses. The results of the study show that the model which was applied is a strong theoretical model for predicting the RFID technology acceptance.

Keywords: radio frequency identification; RFID; small and medium-sized enterprises; SMEs; technology acceptance model; TAM; structural equation modelling; SEM.

DOI: 10.1504/IJSOM.2017.087850

International Journal of Services and Operations Management, 2017 Vol.28 No.4, pp.468 - 494

Received: 12 Nov 2015
Accepted: 13 Apr 2016
Published online: 06 Nov 2017 *

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