Title: Supply chain management in traditional industries in Brazil: a relational view
Authors: Fernando Luiz Emerenciano Viana; José Milton De Sousa-Filho
Addresses: Graduate Program in Management, Universidade de Fortaleza, Av. Washington Soares, 1321, CEP: 60811-905, Fortaleza, Ceara, Brazil ' Graduate Program in Management, Universidade de Fortaleza, Av. Washington Soares, 1321, CEP: 60811-905, Fortaleza, Ceara, Brazil; EGADE Business School, Tecnologico de Monterrey, Av. Rufino Tamayo y Av. Eugenio Garza Lagüera, San Pedro Garza García, Nuevo León, México
Abstract: This multiple case study investigated supply chain management (SCM) and relational competitive advantage in companies from the textile, footwear and food industries in the northeastern region of Brazil. We used constant comparison method to analyse the data collected by in-depth interviews. Some important constructs of SCM and relational view characterise the relationships, like absence of formal contracts, investments in specific assets, supplier base reduction, long-term relationships, information exchange and knowledge exchange. The relationships with suppliers in the footwear industry have greater alignment to SCM and contribute more significantly to the relational competitive advantage, especially through joint development of materials and products and innovation, which is very important for textile and footwear industries of which are heavily influenced by fashion and, therefore, need the ability to innovate in order to stay competitive in the market. The results permitted the development of three theoretical propositions to be tested in future studies.
Keywords: supply chain management; SCM; competitive advantage; relational view; emerging markets; emerging economies.
DOI: 10.1504/IJSOM.2017.087849
International Journal of Services and Operations Management, 2017 Vol.28 No.4, pp.448 - 467
Received: 14 Dec 2015
Accepted: 13 Apr 2016
Published online: 06 Nov 2017 *