Title: The effect of transformational obstacles on new product development by emerging market firms

Authors: Mona Bahl; Anthony J. Kos

Addresses: Youngtown State University, One University Plaza, Youngstown, OH 44555, USA ' Youngtown State University, One University Plaza, Youngstown, OH 44555, USA

Abstract: In this study, we examine the effect of obstacles to resource access and utilisation - referred to as transformational obstacles - on new product development (NPD) by emerging market firms. We posit that it is challenging for emerging market firms to access the resources and inputs required for strategic initiatives such as NPD. Using firm-level data from more than 10,000 firms across 30 countries, we show that there is an inverted U-shaped relationship between transformational obstacles and NPD. We also examine the moderating effect of regulatory support, bribery and urban location on this direct relationship.

Keywords: new product development; NPD; emerging markets; institutional theory; transformational obstacles; regulatory support; bribe; urban location.

DOI: 10.1504/IJBEM.2017.087817

International Journal of Business and Emerging Markets, 2017 Vol.9 No.4, pp.393 - 413

Available online: 30 Oct 2017

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