Authors: Mona Bahl; Anthony J. Kos
Addresses: Youngtown State University, One University Plaza, Youngstown, OH 44555, USA ' Youngtown State University, One University Plaza, Youngstown, OH 44555, USA
Abstract: In this study, we examine the effect of obstacles to resource access and utilisation - referred to as transformational obstacles - on new product development (NPD) by emerging market firms. We posit that it is challenging for emerging market firms to access the resources and inputs required for strategic initiatives such as NPD. Using firm-level data from more than 10,000 firms across 30 countries, we show that there is an inverted U-shaped relationship between transformational obstacles and NPD. We also examine the moderating effect of regulatory support, bribery and urban location on this direct relationship.
Keywords: new product development; NPD; emerging markets; institutional theory; transformational obstacles; regulatory support; bribe; urban location.
International Journal of Business and Emerging Markets, 2017 Vol.9 No.4, pp.393 - 413
Received: 17 May 2016
Accepted: 27 May 2017
Published online: 30 Oct 2017 *