Title: Exploration of qualitative success factors of innovative e-business startups: blue ocean strategy versus dynamic capabilities
Authors: Andrejs Čirjevskis
Addresses: University RISEBA of Business, Arts and Technology, Meža iela 3, Rīga, LV-1048, Latvija
Abstract: The aim of this research was to test a new generation of strategic management theories to discover the most appropriate qualitative factors for an innovative e-startup assessment and produce a probability formula in order to estimate the chances of success of any other innovative e-business. The qualitative factors were analysed against a sample of 30 innovative successful e-businesses startups which were founded after 2004. The research identified several factors: value curve divergence and exceptional buyer utilities of innovative products as well as dynamic capabilities to seize opportunities which are more correlated with a startup's success than others and therefore are more reliable as assessment criteria. Multiple regression analysis has shown that the set of all researched independent and moderating variables is strongly correlated with a start up success and can predict e-business successful performance in more than 80% of the cases.
Keywords: innovative e-business; qualitative success factors; value curve divergence; exceptional utilities; dynamic capabilities.
International Journal of Business Excellence, 2017 Vol.13 No.4, pp.459 - 478
Received: 05 Mar 2016
Accepted: 26 Aug 2016
Published online: 03 Oct 2017 *