Authors: Fajar Sidiq A. Prabowo; Raden Aswin Rahadi; Dini Turipanam Alamanda
Addresses: Faculty of Economics and Business, Telkom University Telekomunikasi Terusan Buah Batu No.1, Learning Center (Bangkit) Building R.118, Bandung, Jawa Barat 40257, Indonesia ' School of Maritime Business and Management, Universiti Malaysia Terengganu, T145, 21030 Kuala Nerus, Terengganu, Malaysia ' Faculty of Economics and Business, Telkom University Telekomunikasi Terusan Buah Batu No.1, Learning Center (Bangkit) Building R.118, Bandung, Jawa Barat 40257, Indonesia
Abstract: This study addresses the issue that traditional markets face in this modern time, particularly in Indonesia. By examining previous literatures discussing on traditional marketplace, the research suggested that there were four major categories of problems that bear down upon the current condition of traditional markets in Indonesia. To further dissect the problems faced by traditional market merchants, we have constructed a value flow map to assess the health of business ecosystem of traditional markets. We argue that immediate actions must be taken to maintain the presence of traditional markets in the country. We have managed to produce several posits to be tested through empirical studies. We also have provided several tentative suggestions that might be useful for future policy makers, to improve the managerial mechanism that is suitable to help sustain traditional markets in Indonesia.
Keywords: traditional market; business ecosystem; value exchanges; public sector; Indonesia; markets; management; marketing; marketplace; marketspace; policy; merchants; sustainability.
International Journal of Public Sector Performance Management, 2017 Vol.3 No.4, pp.375 - 397
Received: 23 Aug 2016
Accepted: 12 Mar 2017
Published online: 18 Oct 2017 *