Title: Value chain building and business model in the mobile device healthcare industry - the case of China
Authors: Jie Zhang
Addresses: Department of Industrial Economics, School of Management, Fudan University, Shanghai 200433, China
Abstract: Although mobile device healthcare (MDH) industry is developing fast, people do not have a deep understanding of its value chain, and further, its business model. In this paper, I analyse the development of The MDH industry in China, then clarify the total market scale of MDH. Based on these, I discuss key segments in the value chain of MDH industry and unveil the business model of MDH firms. After that, the change brought by the mobile devices for the traditional healthcare industry is investigated. Finally, six cases of MDH firms in China are raised and discussed in detail.
Keywords: mobile device healthcare industry; business model; value chain; China.
International Journal of Healthcare Technology and Management, 2017 Vol.16 No.1/2, pp.59 - 76
Received: 10 Mar 2017
Accepted: 10 Mar 2017
Published online: 22 Oct 2017 *