Title: Investigating the variables that influence frequency of women shopping behaviour - evidences from emerging economies

Authors: A.M. Sakkthivel

Addresses: IFIM Business School, #8P & 9P KIADB Indl Estate, Electronics City, Bangalore 560100, India

Abstract: The paper investigated the variables that influence frequency of women shopping behaviour in Sultanate of Oman. The study used two major constructs, i.e., internal and external variables and tested the impact of such variables over frequency of women shopping. One hundred women respondents were interviewed through personal interview and multiple linear regression analysis used to determine the results. The results revealed that: 1) external variables found to have more impact over frequency of women shopping closely followed by internal variables; 2) place variables (store oriented) found to have more influence, followed by product variables and extraneous variables such as social media websites, internet and arrival of new brands, over frequency of women shopping.

Keywords: frequency; women shopping behaviour; internal variables; external variables; linear regression model; Sultanate of Oman.

DOI: 10.1504/IJBEX.2017.087231

International Journal of Business Excellence, 2017 Vol.13 No.3, pp.377 - 393

Received: 20 Apr 2016
Accepted: 18 Jul 2016
Published online: 11 Oct 2017 *

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