Authors: Kim Hoe Looi
Addresses: Taylor's University, No. 1, Jalan Taylor's, 47500 Subang Jaya, Malaysia
Abstract: A productive area for entrepreneurial research is to investigate the relationship between entrepreneurial values and entrepreneurial activities. In light of this suggestion, the purpose of this study is to test the utility of values theory to predict undergraduate students' entrepreneurial intentions. The results suggest the simultaneous influence of the three salient values of achievement, stimulation and hedonism on undergraduate students' entrepreneurial intentions. The significance of achievement and stimulation compliment earlier studies whereas the significance of hedonism (negatively) extends the notion of entrepreneurial values. Implications from this research are that undergraduate students' entrepreneurial intentions can be promoted by inculcating and activating salient entrepreneurial values. Besides this, an entrepreneurial development programme can specifically target undergraduate students who possessed salient entrepreneurial values for greater effectiveness.
Keywords: entrepreneurship; values theory; entrepreneurial values; entrepreneurial intention.
International Journal of Business and Globalisation, 2017 Vol.19 No.3, pp.331 - 349
Received: 09 Dec 2015
Accepted: 07 Jan 2016
Published online: 04 Sep 2017 *