Title: The relationship between tripographics, demographics and travel information sources: a case analysis of inbound travellers to Tanzania
Authors: Dev Jani
Addresses: Department of Marketing, University of Dar es Salaam Business School, P. O. Box 35046, Dar es Salaam, Tanzania, Africa
Abstract: Despite travel information search behaviour being a long standing issue in both practice and research, variables that relate to the use of different travel information sources by travellers is yet to be tested and confirmed in different contexts. This study aimed at testing the variation in the use of the different sources of travel information with demographics and tripographics by focusing on tourists visiting Tanzania. Data were collected using a self-administered questionnaire with 625 valid cases obtained that were subjected to a series of one sample t-tests, repeated measure ANOVA, and one-way ANOVA. The results indicate the presence of significant variations in the use of different sources of travel information with gender, education, planning horizon, extent of decision made prior to traveling, and travel arrangements. The results offer practical implication to travel marketers and policy makers in the use of different demographic and tripographics variables in order to effectively market their travel products.
Keywords: tripographics; demographics; sources of information; travel decision; inbound travelers; Tanzania.
International Journal of Tourism Policy, 2017 Vol.7 No.3, pp.202 - 221
Received: 05 Jan 2017
Accepted: 02 Jun 2017
Published online: 22 Sep 2017 *