Title: Entrepreneurship education revisited: perceived entrepreneurial role models increase perceived behavioural control

Authors: Katharina Fellnhofer

Addresses: Lappeenranta University of Technology, LUT School of Business and Management, P.O. Box 20, 53851 Lappeenranta, Finland

Abstract: Relying on Bandura's (1986) social learning theory, Ajzen's (1988) theory of planned behaviour (TPB), and Dyer's (1994) model of entrepreneurial careers, this study aims to highlight the potential of entrepreneurial role models to entrepreneurship education. The results suggest that entrepreneurial courses would greatly benefit from real-life experiences, either positive or negative. The results of regression analysis based on 426 individuals, primarily from Austria, Finland, and Greece, show that role models increase learners' entrepreneurial perceived behaviour control (PBC) by increasing their self-efficacy. This study can inform the research and business communities and governments about the importance of integrating entrepreneurs into education to stimulate entrepreneurial PBC. This study is the first of its kind using its approach, and its results warrant more in-depth studies of storytelling by entrepreneurial role models in the context of multimedia entrepreneurship education.

Keywords: entrepreneurship education; success stories; failure stories; role model; PBC; perceived behaviour control; TPB; theory of planned behaviour; social learning theory; entrepreneurial self-efficacy.

DOI: 10.1504/IJLC.2017.086856

International Journal of Learning and Change, 2017 Vol.9 No.3, pp.260 - 283

Available online: 23 Sep 2017