Title: The role of social report for performance measurement of museums: an Italian survey from the web

Authors: Sergio Paternostro; Marcantonio Ruisi

Addresses: Department of Economics, Business and Statistics, University of Palermo, Palermo, Italy ' Department of Economics, Business and Statistics, University of Palermo, Palermo, Italy

Abstract: This paper aims to explore the concept of performance in the museum field, in particular whether and how it could find an adequate representation through social reporting tools. The social reports, indeed, in non-profit and public sector organisations are typically considered the main tools for institutional communication. To investigate on this topic, we analyse the social reports of some Italian museums using the content analysis in order to understand how the performance is evaluated and communicated. The empirical findings show how the reports are not fully able to represent the performance of the museums.

Keywords: museum; social report; performance; mission; accountability; content analysis.

DOI: 10.1504/IJDCET.2017.086397

International Journal of Digital Culture and Electronic Tourism, 2017 Vol.2 No.2, pp.120 - 138

Received: 15 Dec 2016
Accepted: 19 Jul 2017

Published online: 30 Aug 2017 *

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