Title: Wireless value-added services in exhibition shows

Authors: Adamantia G. Pateli, George M. Giaglis, Diomidis D. Spinellis

Addresses: Athens University of Economics and Business, 47A Evelpidon Street, 11362, Athens, Greece. ' Athens University of Economics and Business, 47A Evelpidon Street, 11362, Athens, Greece.e ' Athens University of Economics and Business, 47A Evelpidon Street, 11362, Athens, Greece

Abstract: This paper discusses the development and trial of a Wireless Exhibition Guide that employs mobile, wireless, and indoor positioning technologies to introduce sophisticated information, communication, and navigation exhibition services, thus, leveraging the value proposition of exhibition stakeholders. Results indicate user acceptance of the system and provide guidance towards the future of portable location-sensitive systems.

Keywords: wireless networks; indoor positioning; location-based services; exhibitions; trade shows; trade fairs; mobile communications; value-added services; wireless exhibition guide; visitor satisfaction.

DOI: 10.1504/IJMC.2006.008609

International Journal of Mobile Communications, 2006 Vol.4 No.2, pp.193 - 209

Published online: 10 Jan 2006 *

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