Authors: Eusebio Scornavacca Jr., Stuart J. Barnes
Addresses: School of Information Management, Victoria University of Wellington, P.O. Box 600, Wellington, New Zealand. ' School of Management, University of East Anglia, Norwich NR4 7TJ, UK
Abstract: This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used – in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.
Keywords: mobile commerce; m-commerce; mobile communications; optical character recognition; OCR; barcodes; business models; Japan; New Zealand; UK; New Zealand; strategy.
International Journal of Mobile Communications, 2006 Vol.4 No.2, pp.163 - 177
Published online: 10 Jan 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article