Title: Barcode enabled m-commerce: strategic implications and business models

Authors: Eusebio Scornavacca Jr., Stuart J. Barnes

Addresses: School of Information Management, Victoria University of Wellington, P.O. Box 600, Wellington, New Zealand. ' School of Management, University of East Anglia, Norwich NR4 7TJ, UK

Abstract: This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used – in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.

Keywords: mobile commerce; m-commerce; mobile communications; optical character recognition; OCR; barcodes; business models; Japan; New Zealand; UK; New Zealand; strategy.

DOI: 10.1504/IJMC.2006.008607

International Journal of Mobile Communications, 2006 Vol.4 No.2, pp.163 - 177

Published online: 10 Jan 2006 *

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