Title: Convergence: a challenge for mobile telecommunication operators – the case of the German T-Mobile
Authors: Lars Schweizer
Addresses: Grenoble Ecole de Management, 12, rue Pierre Semard – BP 127, 38003 Grenoble Cedex 01, France
Abstract: This article deals with the concept of convergence analysed from the perspective of a mobile telecommunication operator, the German T-Mobile. This paper concludes that mobile telecommunication operators need to handle the paradox of simultaneously realising convergence and deconstruction by applying a set of distinct strategies, depending on a careful analysis of the considered part of the mobile value net.
Keywords: convergence; business models; business strategies; deconstruction; mobile telecommunications; value net; alliances; co-opetition; m-commerce; mobile commerce; mobile communications.
International Journal of Mobile Communications, 2006 Vol.4 No.2, pp.143 - 162
Published online: 10 Jan 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article