Authors: William Gartley, Alan D. Smith
Addresses: Department of Management and Marketing, Robert Morris University, Pittsburgh, PA 15219–3099, USA. ' Department of Management and Marketing, Robert Morris University, Pittsburgh, PA 15219–3099, USA
Abstract: The advancement of technology is not limited anymore to merely the sophistication of the desktop PC. Integrated items such as wireless capacity to broadband connectivity to software intricacy have conspired to propel the rapid diffusion of the internet into all genres of life. As found through a review of literature and conceptual modelling, the true value of the internet might just be found in its complementary potential with traditional forms of product delivery channels, not its stand-alone wherewithal as a competitor. The radio industry has the opportunity now to amalgamate the internet on the cusp of its real, quantifiable penetration and diffusion into the culture. Station management can strategically leverage the internet to expand its demographic base and broaden advertising opportunities.
Keywords: bandwidth; broadband; connectivity; innovation theory diffusion; information quality; internet radio; wireless fidelity; WiMax; station management; web casting; web radio; streaming jukeboxes; internet broadcasts.
International Journal of Business Information Systems, 2006 Vol.1 No.3, pp.276 - 291
Published online: 10 Jan 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article