Title: The role of tourist attraction and uniqueness of resources on value creation in the tourist destination
Addresses: Sahid University of Jakarta, Jl. Prof. Dr. Supomo, SH No. 84 Tebet, Jakarta Selatan 12870, Indonesia; STKIP Kie Raha Ternate, Jl. Kampus STKIP Kelurahan Sasa Kota Ternate Selatan Maluku Utara, Indonesia
Abstract: Previous researches on tourist destination in West Java highlighted the decline in revenue from tourism, tourist visits, hospitality and restaurants investment, as well as the number of tourism labour. These symptoms indicate under optimal conditions of value creation in the tourist destination in West Java. The results showed that the tourist attraction in West Java has not been fully adapted and developed several strategic aspects, such as reputation, technology, organisational culture, communication, human resources competence, and adjustment of internal capabilities, so that the relationship among variables and the influencing variable must be tested. The results also revealed that in order to create value, the tourist destinations in West Java should integrate tourist attraction and uniqueness of resources. In other words, the managers of tourist attractions in West Java should have the ability to adjust the value created and their tourist attractions.
Keywords: tourist attraction; uniqueness of resources; value creation.
International Journal of Business and Globalisation, 2017 Vol.19 No.2, pp.191 - 199
Received: 12 Mar 2016
Accepted: 31 May 2016
Published online: 14 Jul 2017 *