Title: How to transform creative ideas into creative products: learning from the success of batik fractal

Authors: Horas Djulius

Addresses: Faculty of Economics, Pasundan University, Bandung 40116, Indonesia

Abstract: The existence of the creative industry is one of the characteristics of the knowledge economy where its form may vary between countries. For many developing countries as well as Indonesia, creative industry plays important roles. Bandung, known as emerging creative city, has many factors to promote the creative industry. Many creative ideas that come out of the talented young people can be transformed into creative products such as batik fractal. This research aims to study the batik fractal's road map that has successfully transformed the creative ideas by utilising enabling factors that already exist. The method used was qualitative research method through in depth interview and triangulation of what was presented by the founder of the batik fractal. The results showed that at every phase of its development, the founders were able to integrate internal and external supporting factors to continue to develop to the next stage.

Keywords: creative ideas; knowledge sharing; batik fractal; creative product; innovative product; creative industry; creative city.

DOI: 10.1504/IJBG.2017.085925

International Journal of Business and Globalisation, 2017 Vol.19 No.2, pp.183 - 190

Available online: 14 Jul 2017

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