Title: Competitive advantages alliances under the web usage

Authors: Conceição Barbosa; Luciano Augusto Toledo; Moises Ari Zilber

Addresses: Universidade Presbiteriana Mackenzie, Rua da Consolação 930 Prédio 45, SP 01302-907, São Paulo, Brazil ' Universidade Presbiteriana Mackenzie, Rua da Consolação 930 Prédio 45, SP 01302-907, São Paulo, Brazil ' Universidade Presbiteriana Mackenzie, Rua da Consolação 930 Prédio 45, SP 01302-907, São Paulo, Brazil

Abstract: This work identifies the predominant usage of the internet by information technology companies based in Brazil, in relation to business partnerships and the possibility of obtaining competitive advantages with this use. The theoretical review indicates that the companies use the web for both transactions and communication. In the first case, this increases efficiency. In the second, it offers diverse uses. The review also shows that such advantages may be obtained whether the web is the principal business driver or not. As such, this work addresses the profile of web use in order to answer the following question: Is the use of the web in relationships a source of competitive advantage for companies in the IT segment participating in alliances? Descriptive, factorial statistics and ANOVA were utilised, and the results show that the predominant use of the web is concentrated in communications, which denotes the characteristic of a support tool that this technology assumes for these companies more than as a driver for obtaining advantages. This questions some theoretical views that state that the adoption of this technology is a condition for company survival in the market.

Keywords: web; IT; alliances; competitive advantages.

DOI: 10.1504/IJIEM.2016.085627

International Journal of Internet and Enterprise Management, 2016 Vol.8 No.4, pp.316 - 333

Accepted: 22 Jan 2017
Published online: 20 Jul 2017 *

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