Title: The economic sustainability of small business: an empirical analysis on the mobile phone banking in Dhaka City
Authors: Muslima Zahan
Addresses: School of Business and Economics, North South University Dhaka, Bangladesh
Abstract: This study investigates the ability of small business to gain profitability and their contribution to our country's economy. Research mainly focuses on economic measures of the business along with their sustainability. A mixed method approach was chosen and the results of the quantitative questionnaire (n = 50) were integrated to ensure a more complete understanding of the data. The results showed though the business are enthusiastic about carrying the mobile banking business in the long run; it is not possible to gain sustainability without a license and a continuous growth in profitability.
Keywords: profitability; economic sustainability; small business; sustainable business; mobile banking; three spheres of sustainability; business license; bKash; money transfer.
International Journal of Sustainable Strategic Management, 2017 Vol.5 No.3, pp.231 - 244
Received: 01 Sep 2016
Accepted: 24 Jan 2017
Published online: 01 Aug 2017 *