Title: Social commerce adoption research from the consumer context: a literature review

Authors: Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams

Addresses: School of Management, Swansea University, Bay Campus, Fabian Way, Swansea, SA1 8EN, Wales, UK ' School of Management, Swansea University, Bay Campus, Fabian Way, Swansea, SA1 8EN, Wales, UK ' School of Management, Swansea University, Bay Campus, Fabian Way, Swansea, SA1 8EN, Wales, UK

Abstract: This study examined the adoption of social commerce from the consumer perspective of information technology innovations. An overview of the concept of innovation adoption and social media definitions and functions are presented as well as the concepts of social commerce; these are identified to offer some background. Furthermore, previous researches investigating social commerce are highlighted and the empirical research investigating social commerce adoption utilising IS theories are described in detail. Finally, the discussion, research gaps and future lines of research are highlighted.

Keywords: e-commerce; social media; social commerce; consumer.

DOI: 10.1504/IJBIS.2017.085175

International Journal of Business Information Systems, 2017 Vol.25 No.4, pp.510 - 525

Received: 26 Dec 2015
Accepted: 24 Feb 2016
Published online: 16 Jul 2017 *

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