Title: The influence of strategic orientation on new product development: mediating role innovation, knowledge management and organisational capabilities: an empirical investigation

Authors: Hamid Akbariyeh; Amin Seddigh

Addresses: Central Tehran Branch, Islamic Azad University, Tehran, Iran ' Department of Management and Software Technologies, Malek-Ashtar University of Technology, Tehran, Iran

Abstract: The purpose of this study is to investigate the effect of strategic orientation on new product development focusing on mediating role of manufacturing innovation, knowledge management and organisational capabilities using path analysis. For this purpose, 138 ceramic tile experts participated in the study. They responded to strategic orientation, manufacturing innovation, knowledge management, organisational capabilities and new product development inventories. Path analysis showed that strategic orientation had a positive significant effect on knowledge management, organisational capabilities and manufacturing innovation. Knowledge management had a positive significant effect on organisational capabilities, new product development and manufacturing innovation. Organisational capabilities and manufacturing innovation had a positive significant effect on new product development. Strategic orientation had a positive significant effect on new product development through knowledge management, organisational capabilities and manufacturing innovation. Overall, findings emphasised the role of strategic orientation, manufacturing innovation, knowledge management and organisational capabilities on new product development.

Keywords: strategic orientation; manufacturing innovation; knowledge management; organisational capabilities; new product development.

DOI: 10.1504/IJBIR.2017.085104

International Journal of Business Innovation and Research, 2017 Vol.13 No.4, pp.502 - 518

Received: 22 Apr 2015
Accepted: 28 Jun 2015
Published online: 12 Jul 2017 *

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