Title: Consumer interaction and innovation incentives
Authors: Zakaria Babutsidze
Addresses: SKEMA Business School and OFCE Sciences, Po 60 rue Dostoievski, Sophia Antipolis, 06560, France
Abstract: This paper examines the link between consumer interaction and innovation performance of firms. Consumer interaction is modelled as a network effect: consumers adapt their tastes in order to take into account the popularity of the submarket the product is traded on. Consumer interaction is shown to result in higher innovation incentives during the transitional dynamics for two types of industries. However, across these industries the firms benefiting from higher incentives are different. In one case larger firms are the ones gaining from consumer interaction, in the other case smaller firms collect gains.
Keywords: consumer interaction; demand; innovation incentives; innovation performance; modelling; network effect; firm performance.
International Journal of Computational Economics and Econometrics, 2017 Vol.7 No.3, pp.280 - 301
Received: 09 Jan 2015
Accepted: 11 Sep 2015
Published online: 10 Jul 2017 *