Authors: Katharina Fellnhofer
Addresses: LUT School of Business and Management, Lappeenranta University of Technology, P.O. Box 20, 53851 Lappeenranta, Finland
Abstract: Despite mounting interest in entrepreneurship education (EE), innovative approaches such as multimedia, web-based toolkits including entrepreneurial storytelling have been largely ignored in the EE discipline. Therefore, this conceptual contribution introduces eight propositions as a fruitful basis for assessing a 'learning-through-real-multimedia-entrepreneurial-narratives' pedagogical approach. These recommendations prepare the grounds for a future, empirical investigation of this currently under-researched topic, which could be essential for multiple domains including academic, business and society.
Keywords: education; entrepreneurial narratives; entrepreneurial storytelling; entrepreneurship; entrepreneurship education; multimedia teaching material; pedagogical toolkit.
International Journal of Continuing Engineering Education and Life-Long Learning, 2017 Vol.27 No.3, pp.246 - 261
Received: 13 Oct 2016
Accepted: 13 Oct 2016
Published online: 22 May 2017 *