Title: Understanding business model - literature review of concept and trends

Authors: Sandeep Goyal; Amit Kapoor; Mark Esposito; Bruno S. Sergi

Addresses: Institute for Competitiveness, U 24/8, DLF Phase 3, Gurgaon – 122 002, Haryana, India ' Institute for Competitiveness, U 24/8, DLF Phase 3, Gurgaon – 122 002, Haryana, India ' Division of Continuing Education, Harvard University, 51, Brattle Street, Cambridge, MA, 02138, USA; Grenoble Ecole de Management 12 rue Semard, 38000 Grenoble, France ' Department of Economics, University of Messina, Via T. Cannizzaro 278, 98122 Messina, Italy; Davis Center for Russian and Eurasian Studies, Harvard University, CGIS South Building, 1730 Cambridge Street, Cambridge, MA 02138, USA

Abstract: This article undertakes the literature review to understand the emerging trends on the conceptualisation of business model theme. The purpose of this article is to stimulate the reflective introspection towards the feasibility of theoretical grounding of business model concept based upon the comprehensive review of the existing academic literature around business model theme. Since 1990s, business model theme has received increasing attention as a recipe for competitive advantage among the academic and practitioner communities. However, despite the attention, business model theme still lacks consensus on different attributes like definition, components, theoretical baseline, configuration and applicability for the emerging economies. The purpose of this article is to synthesise the research literature on business model theme and provide the diagnostic outcome of the same in terms of future scope and trends.

Keywords: business model; literature review; value creation; value proposition; value delivery; value capture; business model typologies.

DOI: 10.1504/IJC.2017.084715

International Journal of Competitiveness, 2017 Vol.1 No.2, pp.99 - 118

Received: 14 Jul 2015
Accepted: 29 Sep 2015

Published online: 22 Jun 2017 *

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