Authors: Marja Matinmikko; Miia Mustonen; Harri Haapasalo
Addresses: Centre for Wireless Communications (CWC), University of Oulu, Oulu, Finland ' VTT Technical Research Centre of Finland Ltd., Radio Systems, Oulu, Finland ' Industrial Engineering and Management, University of Oulu, Oulu, Finland
Abstract: Changes in media consumption and growing use of video on-demand services are challenging the traditional media service delivery mechanisms. Linear over-the-air television service operating in the ultra-high frequency (UHF) broadcasting band is no longer sufficient to meet the changing demand. Growing mobile use of multi-media content is putting pressure on mobile broadband networks to support high data rates for large numbers of simultaneous users. Policy-makers in Europe are discussing more flexible use of the UHF band between broadcasting and mobile broadband services for more efficient media delivery. This paper explores the future use of the UHF band through strategic management of stakeholders. We identify key stakeholders, analyse their partner networks and evaluate their salience using power, legitimacy and urgency attributes. The developed stakeholder analysis helps to reach a long-term compromise and reveals the emergence of a new role for flexible use of the UHF band between broadcasting and mobile communication sectors.
Keywords: broadcasting; frequency allocation; MNO; mobile broadband; mobile network operator; policy-making; spectrum sharing; stakeholder management; stakeholder salience; strategic management; UHF; ultra-high frequency band.
International Journal of Technology, Policy and Management, 2017 Vol.17 No.2, pp.159 - 183
Received: 02 May 2016
Accepted: 10 Oct 2016
Published online: 13 Jun 2017 *