Title: What values are perceived by hotel guests?

Authors: Levyda Levyda

Addresses: Department of Management, Universitas Sahid, Jakarta, Indonesia

Abstract: Perceived value on hotels has been widely studied in terms of perceived value as a trade-off between quality and price. However, a hotel guest expects some values upon his/her decision to stay in a hotel. This expectation consequently drives a need of studying some perceived values applying the multidimensional framework. In order to understand the role of each dimension in this perceived value, a formative approach was employed. The survey was conducted involving 357 guests staying in four-star hotels in Jakarta. The study applied partial least squares by which a multidimensional formative model was tested. The result indicated that the perceived value of the hotel was formed by seven dimensions and they are explained here.

Keywords: perceived value; multidimension; formative; hotel.

DOI: 10.1504/IJSEM.2017.084483

International Journal of Services, Economics and Management, 2017 Vol.8 No.1/2, pp.73 - 89

Received: 10 Oct 2016
Accepted: 23 Feb 2017

Published online: 29 May 2017 *

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