Title: Classifying and prioritising TV design attributes by Kano model and quadrant analysis: with a case study in Entekhab Industrial Group

Authors: Arash Shahin; Sima Ebrahimi

Addresses: Department of Management, University of Isfahan, Hezarjarib St., 81746-73441, Isfahan, Iran ' Department of Management, University of Isfahan, Hezarjarib St., 81746-73441, Isfahan, Iran

Abstract: The aim of this article is to identify, classify and prioritise TV design attributes. In order to collect and classify data, Kano questionnaire and interview have been applied and for the purpose of prioritising the attributes, quadrant analysis has been used based on the outputs of the Kano model and the cost of attributes. The research has been performed in the TV production section of the Entekhab Industrial Group and the sample included nine managers and staff of Research and Development (R&D) department. Findings indicate the effective application of Kano model and quadrant analysis in resolving the research problem.

Keywords: Kano model; Entekhab Industrial Group; product development; product design attributes; quadrant analysis; television.

DOI: 10.1504/IJPQM.2017.084459

International Journal of Productivity and Quality Management, 2017 Vol.21 No.3, pp.343 - 358

Received: 20 Nov 2015
Accepted: 18 Mar 2016
Published online: 07 Jun 2017 *

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