Title: Toward promoting effective strategic performance: the relevance of the alignment of performance measurement and competitive strategic choices

Authors: Carlos F. Gomes; Mahmoud M. Yasin

Addresses: School of Economics, University of Coimbra, ISR-Institute of Systems and Robotics, Av. Dias da Silva 165 – 3004-512 Coimbra, Portugal ' Department of Management and Marketing, East Tennessee State University, P.O. Box 70625 – Johnson City, TN 37614, USA

Abstract: This research mainly examines the relationship among competitive methods, performance measures, and strategic orientations utilised by 68 Portuguese manufacturing organisations from different industries. The findings reveal that the surveyed organisations appear to be following a hybrid-mixed strategy. The group with the best results adopted the most balanced strategic approach, as it emphasised most of the different strategic dimensions. The examination of the strategic orientations, performance dimensions, and most utilised performance measures reveals inconsistencies among the surveyed organisations, which clearly indicates that the strategic choices and performance measures and measurements are misaligned. This study has direct practical implications to executives of manufacturing organisations, as they attempt to integrate their organisational systems in pursuit of effective strategic competitive performance. Based on the results of this study, a conceptual framework is proposed to facilitate the alignment among the competitive methods, performance measurement, and selected strategy.

Keywords: competitive methods; performance measurement; organisational strategy; effective strategic competitive performance.

DOI: 10.1504/IJBEX.2017.084445

International Journal of Business Excellence, 2017 Vol.12 No.3, pp.329 - 350

Received: 26 Nov 2015
Accepted: 31 Dec 2015

Published online: 12 May 2017 *

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