Authors: Benjamin P-C. Yen
Addresses: School of Business, The University of Hong Kong, Pokfulam Road, Hong Kong, China
Abstract: The use of the web to support and enhance business operations and services has grown at an accelerating pace in the last decade, as manifested by firms| increasing embrace of various web-enabled business models and strategies. Conceivably, an individual|s information search or retrieval effectiveness or efficiency greatly depends on the organisation of the contents accessible at a site; e.g., web pages. The |quality| of website design has not yet received due attention from prior research, particularly quality design and assessment at the website level. An integrated approach is proposed to (1) design a conceptual network for modelling the structure of a website, (2) develop accessibility models for website design assessment and (3) enhance the design quality of a website on an evolutionary basis. The approach takes into consideration individuals| dynamic browsing/navigation behaviours and integrates website design, evaluation and improvement to support continual and adaptive enhancements.
Keywords: evaluation model; internet; accessibility; browsing behaviour; navigation behaviour; website evaluation; website design; website modelling; website structure; website assessment; design quality; website quality; web pages.
International Journal of Internet and Enterprise Management, 2005 Vol.3 No.3, pp.280 - 303
Published online: 19 Dec 2005 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article