Title: The impact and attitude toward social-media commerce within the Jordanian market

Authors: Aayat Shdaifat; Randa Obeidallah; Ghadeer Ghazal

Addresses: Basic Science Department, The Hashemite University, Zarqa, Jordan ' Computer Information System Department, The Hashemite University, Zarqa, Jordan ' Basic ScienceDepartment, The Hashemite University, Zarqa, Jordan

Abstract: With the increase use of social media, anew way of business is presented and introduced known as social-media commerce (s-commerce). s-commerce is concerned on buying and selling goods and services through the use of social media such as Facebook and Instagram. In this research, we studied the demographic factors (age, education, income, and gender) that affect the attitude of individuals toward adapting s-commerce in Jordan. Extended TAM model was used to study the attitude of vendors toward the use of s-commerce. The results showed a positive attitude toward s-commerce from sellers view.

Keywords: TAM model; perceive ease of use; s-commerce; social-media; perceive usefulness; Facebook; Instagram; commerce; economic; Jordan.

DOI: 10.1504/IJISCM.2016.084042

International Journal of Information Systems and Change Management, 2016 Vol.8 No.4, pp.284 - 299

Received: 24 Jun 2016
Accepted: 08 Dec 2016

Published online: 08 May 2017 *

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