The impact and attitude toward social-media commerce within the Jordanian market
by Aayat Shdaifat; Randa Obeidallah; Ghadeer Ghazal
International Journal of Information Systems and Change Management (IJISCM), Vol. 8, No. 4, 2016

Abstract: With the increase use of social media, anew way of business is presented and introduced known as social-media commerce (s-commerce). s-commerce is concerned on buying and selling goods and services through the use of social media such as Facebook and Instagram. In this research, we studied the demographic factors (age, education, income, and gender) that affect the attitude of individuals toward adapting s-commerce in Jordan. Extended TAM model was used to study the attitude of vendors toward the use of s-commerce. The results showed a positive attitude toward s-commerce from sellers view.

Online publication date: Mon, 08-May-2017

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