Title: Corporate social responsibility of Bokaro Steel Plant - an empirical study from an Indian context
Authors: A. Seema; S. Sujatha
Addresses: Department of Technology and Management, VIT University, Vellore – 632014, Tamil Nadu, India ' VIT Business School, VIT University, Vellore – 632014, Tamil Nadu, India
Abstract: The main objective of this research study is to understand and evaluate the effectiveness of CSR programs and also the various programs run by the CSR Department in Bokaro and peripheral villages. Corporate social responsibility (CSR) is said to be the business practices that involve a variety of initiatives in order to benefit society. An empirical study is made on Bokaro Steel Plant involving 110 respondents, of which 90 are people residing in the surrounding areas and 20 are managers of the company. This research study helps to bring in the corporate social responsibility importance, organisational benefits and also the challenges of CSR. The inferences of these findings are discussed and suggestions for improvement offered and scope for future research are provided to the company for its progress.
Keywords: corporate social responsibility; CSR; Bokaro Steel Plant; India.
International Journal of Management Development, 2016 Vol.1 No.4, pp.321 - 339
Received: 01 Jun 2016
Accepted: 24 Nov 2016
Published online: 11 Apr 2017 *