Title: Information technology adoption on 3G mobile phones in India: the empirical analyses with SPSS 20, SmartPLS2.0M3 and LISREL8.80 - part 2

Authors: Manivannan Senthil Velmurugan; Masa Sakthi Velmurugan

Addresses: D.B. Jain College, University of Madras, Chennai, India ' D.B. Jain College, University of Madras, Chennai, India

Abstract: The first part of this study used two indicators such as awareness, perceived ease of use, which influenced consumers' adoption on information technology in 3G mobile phones in India. This second part of this study investigated consumers' perceived risk, satisfaction and their influence of information technology adoption on 3G mobile phones. This study also uses a primary data analysis through SPSS 20 for descriptive analysis, SmartPLS2.0M3 for co-variance-based structural equation modelling, and LISREL8.80 for confirmatory factory analysis. The results showed that the two hypotheses are valid. The study has drawn implications, limitations, and directions for future research.

Keywords: 3G mobile phone; information technology; usage; consumer; perceived risk; satisfaction.

DOI: 10.1504/IJBIR.2017.083536

International Journal of Business Innovation and Research, 2017 Vol.13 No.2, pp.147 - 166

Received: 05 Feb 2015
Accepted: 23 Mar 2015
Published online: 10 Apr 2017 *

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