Title: National media events and information and communication technology: innovative world fairs of the early 21st century

Authors: Tomoyuki Okada; Léo-Paul Dana

Addresses: Kansai University, 2-1-1 Ryouzenji-cho, 5691095 Takatsuki, Japan ' Montpellier Business School, 2300 Avenue des Moulins, 34080 Montpellier, France; Princeton University, Princeton, NJ 08544, USA

Abstract: The relationship between new media and events has increasingly important effects. International expositions (expos), which inspired the opening ceremonies and presentation of medals at the Olympic Games, are considered to be the prototype of national media events. Based on interviews with expo organisers, this study investigated differences in the ways Japan, China, and South Korea utilised information and communication technology (ICT) in their respective 2005, 2010, and 2012 expos. Analysis suggests that the ways these countries organised their expos reflected their respective ICT policies. As such, international expos of the 21st century can be understood as national media events of a new era.

Keywords: East Asia; international expositions; expos; information and communications technology; ICT policies; innovation; world fairs; blogging; national media events; information technology; Japan; China; South Korea.

DOI: 10.1504/IJEIM.2017.083455

International Journal of Entrepreneurship and Innovation Management, 2017 Vol.21 No.3, pp.234 - 241

Received: 29 Mar 2016
Accepted: 11 Apr 2016
Published online: 31 Mar 2017 *

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