Title: Transient competitive advantage readiness: findings from hotels, cafés, and fashion retails in Bandung, Indonesia

Authors: Agus Kaharuddin; Agung Wahyu Handaru; Wahyudi Sardan; Hayder Alhadey Ahmad Mohammed

Addresses: Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia ' Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia ' Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia ' Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia

Abstract: This paper is the first to investigate and measure the transient competitive advantage readiness among hotels, cafes, and fashion retail industry in Bandung, Indonesia. From a total of 60 managers of hotels, cafes, and fashion retails in Bandung, this study found that the transient competitive advantage readiness among three different businesses is identical and all acquired low score. The result from the Levene's test for equality of variances and the Kruskal-Wallis measurement together with descriptive analysis supported previous observation that most managers of hotels, cafes, and fashion retails in Bandung do not have enough readiness and proper strategy to create the transient competitive advantage.

Keywords: transient competitive advantage; business strategy; sustainable competitive advantage; customer value; hotels; cafes; fashion retailing; fashion industry; hospitality industry.

DOI: 10.1504/IJBG.2017.083240

International Journal of Business and Globalisation, 2017 Vol.18 No.3, pp.417 - 427

Available online: 07 Mar 2017

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