Title: Understanding the dynamics of trigger diffusion for individual donors' trust damage with a multi-agent interactive modelling based on social computing

Authors: Jundong Hou; Renbin Xiao

Addresses: School of Economics and Management, China University of Geosciences (Wuhan), Wuhan, Hubei 430074, China ' School of Automation, Huazhong University of Science and Technology, Wuhan, Hubei 430074, China

Abstract: The diffusion of negative event (trigger) is harmful to the trust in non-profit. Therefore, to reveal its evolution rules through understanding the dynamic process of trigger diffusion for trust damage, this study employs the multi-agent technology to establish SRQ simulation model, and simulates the dynamic process by changing the initial value of the related parameters of two key agents. The results show that trigger diffusion for trust damage of individual donor has significant effects of time interval and dynamic evolution, and this can be categorised into five stages. Besides, in the process of trigger diffusion, individual donors will tend to polarise and herd with informational cascades to a certain extent, these effects will be closely related to some important attributes such as ambiguity and diffusion strength of the trigger, and the credibility, speed and transparency of the non-profits disclosing the trigger information.

Keywords: trust damage; trigger diffusion; dynamic evolution; multi-agent interaction; social computing; individual donors; multi-agent modelling; multi-agent systems; MAS; agent-based systems; simulation; negative events; charitable fundraising; nonprofit organisations.

DOI: 10.1504/IJWMC.2016.10003226

International Journal of Wireless and Mobile Computing, 2016 Vol.11 No.4, pp.283 - 293

Received: 13 Jul 2016
Accepted: 09 Oct 2016

Published online: 14 Feb 2017 *

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