Title: The link among innovation drivers, green innovation and business performance: empirical evidence from a developing economy
Authors: Manvendra Pratap Singh; Arpita Chakraborty; Mousumi Roy
Addresses: Department of Management Studies, National Institute of Technology, Durgapur-713209, India ' Department of Management Studies, National Institute of Technology, Durgapur-713209, India ' Department of Management Studies, National Institute of Technology, Durgapur-713209, India
Abstract: In recent years, growing attention among consumers, government and community towards environmental health has given importance to green innovation among industrial sector in developing economies. However, little research has been devoted to the consideration of the relation among innovation drivers, green innovation and business performance in manufacturing micro, small and medium enterprises (MSME). This study aims to provide empirical evidences of green innovation to motivate manufacturing MSMEs toward environmentally responsible activities. The research findings strongly validate the influence of innovation drivers and green innovation with 61% variance explained for firm's business performance. Furthermore, it has been found that green process and green organisational innovation have significant impact on business performance as compared to green product innovation. These research findings will provide a strong platform for designing strategic plans and spur adoption of green innovation in MSMEs of developing economies.
Keywords: green innovation; innovation drivers; business performance; manufacturing MSMEs; manufacturing industry; internal innovation drivers; external innovation drivers; structural equation modelling; SEM; India; developing economies; microenterprises; small and medium-sized enterprises; manufacturing SMEs; environmental responsibility; firm performance.
World Review of Science, Technology and Sustainable Development, 2016 Vol.12 No.4, pp.316 - 334
Received: 05 Dec 2015
Accepted: 05 Aug 2016
Published online: 09 Feb 2017 *