Title: Investigating the effective factors in users' satisfaction with social network sites

Authors: Seyyed Mehdi Mirmehdi; Ali Sanayei; Hossein Rezaei Dolatabadi

Addresses: Department of Management, University of Isfahan, Hezarjarib St., 81746-73441 Isfahan, Iran ' Department of Management, University of Isfahan, Hezarjarib St., 81746-73441 Isfahan, Iran ' Department of Management, University of Isfahan, Hezarjarib St., 81746-73441 Isfahan, Iran

Abstract: Social network sites such as Facebook are considered as a subcategory of social media. These services have attracted the attention of the researchers and prompted them to investigate and analyse the users' attitudes and behaviours in these sites. The aim of this research is to investigate the factors affecting social networks users' satisfaction. To achieve this aim, a structural model was applied to analyse and test these factors among the Iranian users of a social network site. The results indicated that factors, such as time responsiveness, usefulness, hedonic values, ease of use, format, perceived privacy and personalisation, are influential in social networks users' satisfaction, but utilitarian values have no effects on users' satisfaction with social networks.

Keywords: online environment; social media; social networking sites; SNS; user satisfaction; Facebook; Iran; time responsiveness; usefulness; hedonic values; ease of use; format; perceived privacy; personalisation; utilitarian values.

DOI: 10.1504/IJECRM.2016.082189

International Journal of Electronic Customer Relationship Management, 2016 Vol.10 No.2/3/4, pp.179 - 197

Received: 19 May 2016
Accepted: 25 Jul 2016
Published online: 12 Feb 2017 *

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