Title: Growth strategies for young e-ventures through structured collaboration

Authors: Christine Volkmann, Kim Oliver Tokarski

Addresses: Department of Computer Science and Business Economics, University of Applied Sciences Gelsenkirchen, 43, Neidenburger Str., 45877, Gelsenkirchen, Germany. ' Department of Computer Science and Business Economics, University of Applied Sciences Gelsenkirchen, 43, Neidenburger Str., 45877, Gelsenkirchen, Germany

Abstract: The present paper deals with the representation, analysis, and employment of structured and unstructured collaboration as collaborative growth strategies of young e-ventures, focusing on the section of technology-orientated and technology-induced growth strategies. Based on this approach, the argumentation is investigated with regard to its relevance as potential growth strategy with the help of technological developments in the collaborative business and its characteristic forms of unstructured and structured collaboration with particular emphasis on web services. The line of argumentation is supported and illustrated using some successful examples.

Keywords: collaboration; growth strategies; web services; c-commerce; e-ventures; collaborative commerce; growth management; e-business; electronic business; e-commerce; electronic commerce.

DOI: 10.1504/IJSTM.2006.008187

International Journal of Services Technology and Management, 2006 Vol.7 No.1, pp.68 - 84

Available online: 22 Nov 2005 *

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