Title: Evaluating the non-financial performance of state-owned, semi-private and private universities using FAHP technique

Authors: Mohammad Taghi Amini; Elham Keshavarz; Arezu Keshavarz; Seyed Mohammad Bagheri

Addresses: Management Department, Payame Noor University of Islamic Republic of Iran, P.O. Box 19395-3697, Tehran, Iran ' Management Department, Payame Noor University, Babol, Iran ' Management Department, Payame Noor University, Garmsar, Iran ' Management Department, Payame Noor University, Babol, Iran

Abstract: Since universities' non-financial performance reflects their degree of competitiveness, the evaluation of universities' non-financial performance is very important due to the highly competitive environment in this sector. The aim of this paper is to use FAHP technique to evaluate the performances of universities in Iran. In this paper, state-owned university, semi-private university and private university are prioritised according to some services marketing mixed elements including personnel, physical evidences, service quality, electronic channel, physical situation and process. The main aim of utilising this approach was to maximise the non-financial performance at these universities. The model of this paper was tested on a sample of 12 experts in universities in Iran. The main instruments used for gathering the data in this paper were university records and questionnaires. The results indicate that in Iran, private university has the first priority regarding the non-financial performance level with an obvious weight variance comparing to semi private and state-owned universities.

Keywords: fuzzy AHP; analytical hierarchy process; FAHP; performance evaluation; non-financial performance; Iran; university performance; higher education; universities.

DOI: 10.1504/IJBIR.2017.081399

International Journal of Business Innovation and Research, 2017 Vol.12 No.2, pp.152 - 174

Received: 01 Jul 2014
Accepted: 19 Oct 2014
Published online: 07 Jan 2017 *

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