Title: The destabilising effect of ethical counter-narrative: a qualitative inquiry in a non-profit setting

Authors: Thomas G. Pittz

Addresses: Sykes College of Business, University of Tampa, 401 W. Kennedy Blvd., Tampa, FL 33606, USA

Abstract: This study examines the destabilising effects of an ethically corrupt counter-narrative within a non-profit organisation through a longitudinal qualitative research approach. The research focuses on determining whether embedded organisational tendencies, unbeknownst and tacit within the organisation, unwittingly contribute to radical and revolutionary organisational change. The results suggest a refined taxonomy for describing destabilising organisational change and make practical contributions to the non-profit literature. Based on the results of the study and the integration with other theoretical contributions, applications for practice and an agenda for future research are proposed and discussed.

Keywords: antenarrative; counter-narrative; non-profit management; organisational change; qualitative analysis; storytelling.

DOI: 10.1504/EJCCM.2016.081217

European Journal of Cross-Cultural Competence and Management, 2016 Vol.4 No.1, pp.41 - 54

Accepted: 18 Oct 2016
Published online: 28 Dec 2016 *

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