Title: An analysis of CEO visions in Thailand

Authors: Pornkasem Kantamara; Molraudee Saratun

Addresses: College of Management Mahidol University, 69 Vipawadee Rangsit Rd., Phayathai, Bangkok 10400, Thailand ' College of Management Mahidol University, 69 Vipawadee Rangsit Rd., Phayathai, Bangkok 10400, Thailand

Abstract: The purpose of this paper is to examine whether Thai organisational leaders develop a vision for their organisation and people. It also explores the nature of these visions to see if corporate sustainability is mentioned in the content of these visions, since this issue has been receiving more attention these days. The sample of the study comprises of 298 CEOs, or other senior representatives as assigned by the CEOs, and business owners who were asked to respond to a questionnaire containing questions regarding organisational visions. All respondents are members of the Thai Chamber of Commerce, which assisted with this study. The findings indicate that the themes of the visions obtained still focus on business-related topics. However, the content related to sustainability seems to emerge. The rationale for these findings and recommendation for further study are also discussed.

Keywords: CEO visions; Thailand; vision content; vision attributes; corporate sustainability; sufficiency economy; small business; small firms; sustainable development.

DOI: 10.1504/IJBIR.2017.080709

International Journal of Business Innovation and Research, 2017 Vol.12 No.1, pp.23 - 40

Received: 15 Jul 2014
Accepted: 03 Sep 2014
Published online: 05 Dec 2016 *

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