Title: Why do French companies become green?

Authors: Mohamed Akli Achabou; Sihem Dekhili

Addresses: IPAG Business School, 184 Boulevard Saint-Germain, 75006, Paris, France ' HuManiS (EA 1347), Humans and Management in Society, EM Strasbourg Business School, University of Strasbourg, 61, avenue de la Forêt Noire, 67085 Strasbourg Cedex, France

Abstract: The main objective of this study is to investigate the determinants of the companies' environmental commitment in the French context. The authors conducted a survey on the case of 18 companies and used the analytical hierarchy process (AHP) method. The results show that despite the important role of the regulation in the environmental commitment of companies, it remains a secondary determinant in comparison with customer satisfaction. The search for legitimacy seems to be fundamental for the companies' survival. The authors draw some business and academic implications.

Keywords: corporate social responsibility; CSR; customer satisfaction; environmental commitment; France; legitimacy; regulation; analytical hierarchy process; AHP; green firms.

DOI: 10.1504/IJSD.2016.080511

International Journal of Sustainable Development, 2016 Vol.19 No.4, pp.342 - 364

Accepted: 16 Feb 2016
Published online: 22 Nov 2016 *

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